At any given time, most of us have at least one pair of old jeans lying around that we just don’t know what to do with. They don’t fit us anymore, they’re stretched out from years of wear, or they’re a style we used to like but now find appalling. Luckily, there are plenty of … [Read more...]
The Roadmap to Authenticity
Not everybody has an authentic vintage pair of 1905 Levi’s laying around that did hard labour on your Grandfathers farm but everybody wishes they did! That would be awesome! We want our jeans to look and feel lived in. They should look the way a couple of decades of honest work … [Read more...]
DENIM’S ROCK STAR REVIVAL
Remember the eighties? Well the shabby chic rock star look is back and denim is the only accessory that matters in completing the iconic look. Sure a leather jacket and a bandana may get you partway there but without the tattered jeans to complete your look you may as well just … [Read more...]
How To Increase The Life Of Your Jeans
There are few garments that people have relationships with more than denim. Long-lasting, comfortable and always stylish, our jeans take on the tale of how we wear them as they fade and rip over time. A well-worn pair of jeans is like an old friend: you never want to say … [Read more...]
Vintage Denim, Vintage Smell: Cleansing Your Classic Jeans
We’ve all been there, you’re milling around a vintage shop and find that perfect pair of jeans: lovingly broken in over the decades and stylish beyond words. There’s just one problem. Once you get them home that telltale odor of age just won’t leave. This ‘old’ smell can come … [Read more...]